Role: Branding, Website Design & Creative Assets
Working for Local Lore was one of my favorite collaborative working experiences. Owner, Ellen, is also a creative with an artistic sensibility that lives in the same realm as my own. She needed a website and while she had big ideas for what she wanted it to feel like, she was left with little time between running a farm and ice cream business.
For this collaboration, I met with Ellen to discuss her dreams and must-haves for her website. She wanted something deeply personal and homey. She wanted it to feel collaged together and give a sense of the DIY ethos of her own work mentality.
Given my extensive work in collage art, I was the perfect designer to help Ellens dreams become realized. After understanding what she wanted, I pieced together a style to work in. I asked Ellen to give me old photos of her farm, her animals, and the past generations that she inherited the land from. She also provided images of what she grows on the farm and the ice cream that she made.
To give the website and lived-in, analog feel, I printed the images of the land and skies and crumpled them up before rescanning them. Then I took the images of product, self portraits or other bits and pieces and digitally cut them out. I took the cut outs and mixed them in with illustrations that Ellen had previously made of fruits and critters and created a website that felt like a collage diary.
My favorite element of this work is the custom font. When Ellen said she wanted a personal feel, she really meant it. Her dream included using her own handwriting for the website font. I helped her in designing the font for web use and creating the file. I think it is one of the most darling highlights of this project.
I had so much material and inspiration from this project that after the website was done, I created some creative assets for her to use in signage or social media matching the aesthetic of the website.
Animation
I also created animations out of the bits and pieces used in the website collage. This was a super fun process that utilized both my analog sensibility and digital skillset in it's creation and I must say we were both thrilled with how they came out.
